Promotion

Promotion

Once you’ve shaped your brand and created great visuals, it’s time to think about how you’ll share your message.

Think of marketing as the planning phase. This is where you learn who your customers are and how to reach them.

Promotion is how you implement that plan to get your business in front of people. This includes advertising, partnerships, signage, and using the Tasmanian brand (if applicable).


Ways to promote your business:

Advertising is one way to promote and get the word out about your business.

There are two main types:

There are advertising rules in Australia, you can view them here

When choosing how to advertise, think about your target market:

  • Where do they spend time?
  • What type of ads are they most likely to see or hear?
  • What messages will grab their attention?