Photography

The images you use to represent your business are an important part of telling customers who you are.

High-quality, clear, well composed and authentic photography can significantly boost your marketing efforts.

These images will appear on your website, social media, print advertisements, banners, and online listings, making photography a crucial part of your marketing toolkit that’s worth investing in from the start.

Quality photography communicates to customers that you:

• are a credible business and you and your products are real (not AI generated)
• have high standards and attention to detail
• are approachable, especially if you include images of yourself and staff.

Professional photography

Hiring a professional photographer? Preparation is key to getting the most out of your session.

Think about:

• the types of photos you need (send them a list of ideas before your shoot)
• how you’ll be using them (web, print, social media, etc.)
• preferred orientation (landscape, portrait or a mix of both)
• whether you want people in the photos
• locations and settings.

Look at websites or portfolios to find photography styles you like and share these examples with your photographer.

The more direction you can provide, the better they can plan and make the most of their time and your budget.

Quality photography directly impacts your brand's reputation, market visibility, and customer engagement.

Looking for a bit more guidance?

View the Department of State Growth's presentations on photography and videography.