Branding and your logo

Your logo is a visual symbol of your business. It might feature your business name, an icon or shape, and a colour scheme that reflects your style or industry.

While a strong logo helps make your business recognisable, it's only one part of the bigger picture.

Your brand is the overall impression people have of your business. It’s how they perceive and remember you, how they talk about you, and how they decide whether to trust you.

Branding is what gives your business personality and consistency across every interaction. These qualities come through not just in logos, but in messaging, tone, visuals, and customer experience in-person and online.

A strong and consistent brand helps people remember you. It builds trust and makes your business feel more professional and reliable.