Don’t just ask friends and family for feedback. Try to talk to people who would actually buy your product, use your service or become your client.
Their feedback will give you a much better understanding of whether your idea meets a real need.
Even if you're confident your idea is unique or good enough to take to market, it's still important to talk to potential customers.
It’s common to assume that if something is good enough, there will be a demand for it, but real-world insights from customers are key to shaping a successful business.
Some questions to ask potential customers could be:
What problems do you face in this area?
Would you pay for a solution or service like this?
What would make this offer more appealing?
Be open to making changes. After talking to people, you might find ways to improve or adjust your idea so that it fits better with what people are looking for.
Think about whether your business can make enough money to cover your costs, return a profit in future, and pay your desired income.
It’s better to do the sums early before investing too much.
AI tools can help you test a business idea by finding market trends, identifying competitors, and generating customer insights using data from search engines, reviews and social media.
They can also assist with drafting surveys, estimating costs and pricing, and suggesting improvements for your business idea based on user needs or market gaps.
Some tools even support branding, messaging, and building simple website pages or mockups to test customer interest.
Just keep in mind that AI may not always provide accurate or relevant information, and it can miss the nuance of your specific situation.
It’s always a good idea to speak with an experienced business advisor to get tailored advice and reality-check your plans.
We’ve created a free online tool to help you test your business idea.
You will be asked questions to help you to understand if your idea is worth pursuing.
There are 40 questions. Some are quick, and some take a little more thought. You can take your time and come back to it later, because it saves your progress automatically.
This tool is best for people who are confident with reading and writing.
