No matter what stage you’re at in business, knowing how to market your business effectively is integral to driving sales and business growth.
This guide walks you through the fundamentals of marketing, from shaping your brand and creating standout visuals to choosing the right promotional channels.
With a clear plan and some practical tools, you can connect with your customers, build trust, and raise your business profile successfully.
You do not need a large budget or a team of experts to make a strong impression.
Marketing is about planning and shaping how people think and feel about your business.
It includes your brand, your design, your positioning strategies and how you connect with the right people.
Marketing can include:
building a website
creating social media pages
sponsoring an event or team
signage on a company vehicle.
Good marketing helps customers learn about your business and remember yours when they need a product or service. It also gives them a reason to pick you instead of a competitor.
Marketing isn’t just about making ads. It takes time, research and careful planning.
You need to:
understand who your customers are (your target market)
learn what your target market likes, where they go, and how they shop
figure out what makes your business special (your point of difference)
choose the best way to share your message.
That’s where a marketing plan is needed. It helps you to:
clarify your goals
decide what you want to communicate to your customers
choose where and how to share your message (for example online, in person, or in print)
