Every business began with an idea – but not always a good one at the start!
The ideas that make it to being a successful and sustainable business need to be validated, and that means identifying and talking to potential customers, evolving your idea to meet a gap in the market, and ensuring that the numbers stack up sufficiently to move from good idea to great business.
It’s similar to the research and development phase big companies go through to take products to market. Validation is the first (and non-skippable) step in starting a business. Here are some helpful articles to guide your validation process and decide if your idea is ready to commercialise.