Marketing your business

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Last updated on November 20, 2018

Marketing a product or service means far more than just making a sale. Our tools will help you develop a marketing plan.

1. Preparing to market your business

Before entering a market there are questions you should already have answers to. Our page "Getting your product or service ready for market" will help you work through this.  More

2. Developing a marketing plan

You need to know where you want to be in five years' time and plan for it.

A marketing plan can help you realise your plan. The following steps can help you develop a simple marketing plan. More

3. Presenting your business in the best possible light

You need to set the scene for your business and make sure your business is always presented in the right light. More

4. Using consistent branding to get noticed

Branding is one of the most powerful strategic tools you can use to build your business and get noticed for all the right reasons. More

5. Communicating so your messages get heard

To ensure your business gets noticed you need to decide the key things you want your customers to know about you or to remember about you and repeat these consistently. More

6. Having an engaging website to build business

A good looking website is critical in today's business world. If people are coming to your website for the first time, usually via a Google search, you have only the blink of an eye for them to decide if they want to stay and explore further or click out. More

7. Smart advertising to get noticed

Advertising can help your business get noticed. If you decide to advertise, you'll need to decide what gives you the best value for money. More

8. Promoting newsworthy events

News stories are usually free (unless you use a public relations consultant to assist) and can create great credibility. Promoting newsworthy events can generate interest in your business. More

9. Developing distribution strategies

You need to decide how you intend to get your product or service to market and you may choose a number of different ways or channels.  Knowing who your target market is and how best to reach them is critical in this decision making process. More

10. Resourcing, budgeting and planning

Each business needs to ensure they have enough people. Make clear decisions about who's going to do what. More

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