Exporting your product

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Last updated on December 17, 2019

Exporting your product because you have found new national or overseas markets is an exciting time for a business.

Exporting can help make your business more profitable by introducing your products and services to new customers. It can also increase your ability to compete domestically, through experience gained in international markets.  Increased awareness of competitor products, exposure to new ways of marketing and selling your product, and even potential enhancements to your own product could improve your business.

The benefits of exporting can far outweigh the costs, but being successful requires a commitment of staff and financial resources, solid market research, and a lot of planning and perseverance.

Just starting out

If you are considering exporting, you should first examine your commitment in terms of resources, as well as your ability to compete with international competition.

The Australian Trade Commission (Austrade) website provides a number of tools for businesses to help determine if they are ready to export.

Here you will find information on topics such as:

  • developing an export strategy
  • financing your export business
  • freight and logistics
  • getting paid
  • legal issues.

Export assistance

Tasmanian companies that have proven their export readiness may be able to gain assistance from the Tasmanian Government and the Australian Trade Commission's Austrade office to reduce the time, cost and risk associated with developing export markets.

The Tasmanian Government can provide resource assistance that will assist you in developing you and your business to become an exporter.

Through trade missions, inward buyer programs, industry partnerships and connections to an international network of export advisors, government of Tasmania can help your export-ready business connect with international markets.

Austrade provides a range of fee for service activities to grow your business in what are considered growth and emerging markets, such as Asia, Africa, the Middle East, Latin America and Russia.  Much of this can be done online.

Financial assistance may be available to existing exporters through the Australian Government to assist with approved marketing activities to develop new markets.  Further information on these grant program can be found at:

Austrade's Export Marketing Development

The Australian Government's Export Finance & Insurance Corporation provides finance and insurance solutions to Australian businesses involved in export, overseas investment or those looking to work in export supply chain projects.


If you transport goods to and from the mainland you may be eligible to claim part of the costs through the Tasmanian Freight Equalisation Scheme.

The Freight Expert Advisory Panel was established in 2014 to provide freight and supply chain advice to small and medium businesses in Tasmania; and to identify freight aggregation and collaboration opportunities to assist businesses to reduce costs, improve efficiency and better access markets. The panel developed some helpful information sheets.

Tasmanian exporting success stories

A thriving export sector is critical to ensuring a strong economic future. Tasmania has a number of exporting success stories which have led to a significant contribution to the local economy through job creation and increased prosperity in the community.

You can find some of these stories from companies who have been successful in establishing sustainable export markets on the Brand Tasmania website.

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