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Intellectual property and trade marks

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Last updated on July 18, 2016

Looking after ALL of your property is good for business.

Intellectual property refers to intangible business assets you may have such as an idea or a design. There are laws to protect these assets.

If you are an innovator and believe you have developed something new that may be of commercial value, it’s important to:

  • do some research to make sure your ideas and activities do not infringe other people’s intellectual property
  • seek legal protection through patent, trademarks, design registration or copyright
  • be the first and best in the market to give your business the best chance of success.
Trade marks are used to distinguish the goods and services of one trader from those of another.

A trade mark is a right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging.

A registered trade mark is legally enforceable and gives you exclusive rights to commercially use, licence or sell it for the goods and services that it is registered under.

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