Preparing to market your business

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Last updated on September 28, 2015

Before you start marketing you need to have a thorough understanding of your product or service and your target market. These ten steps will help.

1. Know your starting point

Research how your customers and suppliers see you. Put yourself in their shoes. More

2. Know your market

You need to understand a market from a customer's point of view before you try to enter it. More

3. Position your business

You need to know what sets your business apart from others. What do you want people to think when they think about your business? More

4. Describe your business succinctly

Your customers are busy and bombarded with marketing messages, so when you talk about your business you need to make it simple and short. More

5. Describe your product or service

A good story can really help you stand out from your competitors. Think about your positioning and see if you can create a story that supports it. More

6. Create good written content

Think about who will be reading what you write about your business. Both too much and too little content can be frustrating for your customers. More

7. Establish the value and price of your product

You need to know the total price of getting your product to market and the value of your product to your customers. More

8. Evaluate your competitive environment

You need to understand who your competitors are, what they are offering, their market positioning, and what benefits they are offering. More

9. Understand your customers

To create a real competitive advantage you need to know and understand your customers better than your competitors do. More

10. Know the best way to reach your customers

There are many ways to get the attention of your customers – traditional and online channels. It's important to understand the marketing messages and marketing methods that resonate with your customers. More

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