Brand Tasmania is the first statutory place-branding authority to be established in Australia. Its purpose is to protect and enhance the value of the Tasmanian brand across all sectors, and promote Tasmania’s unique attributes locally and globally.
Their philosophy is explained on the new website, Tasmanian, which exists to help all Tasmanian businesses contribute to and share in what makes Tasmania unique.
When you sign up, for free, to be a Tasmanian partner, you will have access to valuable tools to help you contribute to and share in the Tasmanian brand. Things like using the Tasmanian brand logo, a Tasmanian image library, a brand workbook, and access to tailored workshops to help you build and tell your own brand story.