Cruise Ship Industry
Cruise ship tourism offers new opportunities for Tasmanian tourism businesses, especially those with tours or attractions.
Shore excursion companies
Shore excursion companies, also known as Shore Ex or ground operators, design day tours for passengers by packaging a range of products. They then sell these tours to cruise lines for sale on board the ship prior to arrival. Shore excursion companies negotiate rates from suppliers when they design the package, which can be up to two years or more before the scheduled visit. Most of the large cruise shipping lines use shore excursion companies with several shore excursion companies offering services to cruise lines coming to Tasmania.
If you want your product included in a cruise day tour package you need to develop a relationship, over time, with the shore excursion companies.
Promote your experience
With advances in technology and changing demographics, an increasing number of cruise ship passengers choose to plan and book their activities independently – including attractions and tours to experience in port.
Hobart City Council and Burnie City Council provide a complimentary 'Meet and Greet' service for cruise ship visitors. These services cater to the independent passenger segment and include a welcome and information provision by a team of trained volunteers.
Free shuttle bus services are available, transporting passengers from dockside to city and providing access to the visitor information centre for bookings.
If you offer visitor experiences targeted to the cruise ship market and want to be promoted through a visitor information centre, then contact your local office.
See How to Work in the Cruise Industry [PDF 1.4MB]